Live blogging an event can be a very valuable and effective resource to your readers if it’s done correctly. Providing useful information to your readers will help them turn to you when they are looking for future event coverage. However, if done poorly, customers may easily unsubscribe and move on to other forms of coverage.
By taking steps to live blog effectively, you can position yourself as a knowledgeable, in-the-know resource for your customer base.
Preparing for the Event
Unlike normal blogging, live blogging requires a bit of preparation. One of the first things you should consider when planning to live blog an event is the access to your blog. Whether it will be through an Internet connection or through your broadband cell phone service, make sure you will be accessible to your readers. Planning this out ahead of time will make sure things go smoothly.
Choose Your Weapon
The next step should pertain to what device you are going to use at the event. For instance, if you are going to a motorcycle conference or show, you may consider live blogging with a smart phone if you are planning on taking a lot of pictures. Knowing what device is best for the event you are attending will make your coverage much more successful. However, remember that you can always switch from your phone to your laptop/tablet if you feel it‘s necessary. Use whatever device you feel comfortable with, and mix and match with different devices when needed.
You should also consider the environment of the conference or event you will be attending — the size and structure of the event should also be considered when determining what device you will use. And make sure to test your equipment and fully charge your devices before the big day, so you can do your best to alleviate any technical difficulties beforehand.
During the Event
Keep in mind that there are bound to be mistakes made when live blogging. Whether it’s typos or grammatical errors, mistakes will arise that are unavoidable due to blogging in real time. Try your best to catch them, but don’t stress out about being perfect. Knowing that errors will be made, don’t get down on yourself. Instead, strive to convey the information from the event as detailed and genuinely as possible to your readers.
Also try your best to be respectful of others around you. Make sure to keep your phone on silent or vibrate, and keep your flash off when taking pictures of speakers. If you avoid becoming a distraction to others, your coverage will go well.
Live Blogging Tools
Remember that live blogging on your already-created blog isn’t the only resource available to you. There are a few live blog tools that are made to make your live blogging experience easier. Consider trying the “Live Blogging” plugin from WordPress, which lets users create a single post that can be updated live without having to refresh your browser. Other tools to think about include CoverItLive and ScribbleLive.
Execute Your Coverage Successfully
The next time you’re going to live blog an event, consider these tips and tricks to make sure the experience goes as smoothly as possible. Remember to plan accordingly, be considerate of others and take advantage of various live blogging tools that can make your life easier.
Adrienne is a social media marketer and marketing writer. She loves studying social campaigns to see what makes them tick. To see more of her work, follow @adrienneerin on Twitter.
